How AI is changing content writing — and why you should care
The application of artificial intelligence in the content marketing sphere has become widespread and much more advanced over the past few years, with many brands jumping on board to reap the benefits AI can bring to their online marketing efforts.
But what exactly does this mean? How can AI be applied to content writing, and how can brands benefit from it? This article will look at some of the ways AI content writing works and how it’s changed over time.
What is artificial intelligence?
Artificial intelligence is defined as a form of intelligence exhibited by machines or software, in contrast to the natural intelligence displayed by humans and other animals.
At its most basic level, artificial intelligence enables programs to execute tasks that normally require human intelligence to complete them.
One of the more common forms of artificial intelligence is machine learning, which is software that learns from experience with new data sets. Machine learning can be applied to many different types of processes, including marketing automation .
Why it’s important to grasp the basics
AI can generate text from complex scientific concepts, mimic the style of famous authors, or even produce stories that we can’t tell apart from those written by people.
As it becomes increasingly apparent that this technology has the potential to become a central part of how we do business, it’s important to grasp the basics of what AI is capable of. Here are three key takeaways on how it will change content writing in the years to come:
-AI can translate text between any two languages. Whether you need to communicate with an international client, partner or vendor; or simply want to share your blog post with a global audience; AI has improved immensely in recent years making translation processes painless and instantaneous.
Advantages and disadvantages of artificial intelligence in content creation
Artificial intelligence (AI) will take content creation in the digital space to a whole new level. It offers a host of advantages over traditional human-driven methods such as efficiency, scale, and resources and allows businesses to free up human capital for other tasks.
For example, EverString uses machine learning technology to manage its clients’ social media accounts in real time.
You can also use a self-learning algorithm to work through the content creation process at warp speed or have an AI writer create articles with less focus on style.
On the other hand, it also carries disadvantages such as limited emotional intelligence and challenging ethical conundrums about data ownership rights and privacy that content creators need to be aware of before relying too heavily on automation for their content strategy.
Use cases where it can be applied
The use cases for artificial intelligence in content marketing are endless. From paraphrasing and summarizing existing articles to providing personalized suggestions, the benefits of AI will make it easier than ever to create quality content on any topic.
Here are a few examples:
- IntelliCreator provides summaries of articles on topics ranging from automobiles to medicine, always producing high-quality reads that get your readers interested.
— Asking Sensei can help marketers generate thousands of headlines by following SEO best practices and analyzing what has worked in the past.
— One Green Leaf develops custom blog posts using search engine optimization (SEO) techniques to generate traffic, rank well in search engines, increase your conversion rates, and grow your organic search traffic.
Verdict
There are a lot of misconceptions about Artificial Intelligence that come from both fiction, Hollywood movies, and the occasional (strange) real-life application.
But it’s 2018: many forms of artificial intelligence are integrated into our everyday lives without us even realizing it! But there’s also good news for businesses.
Brands can now use an artificial intelligence-based content creation tool to generate articles on their own website or blog, meaning that they can spend less time worrying about new copy for their site or other social media channels. So what does this mean for businesses?
