Time Series Modelling: A Beginner’s Guide To Predictive Analytics

Hariharan G
6 min readMar 16, 2023
Photo by Markus Spiske on Unsplash

Time series modeling is an invaluable tool in predictive analytics, enabling businesses and individuals to make informed decisions based on historical data. It involves analyzing and modeling time series data — which consists of observations taken at regular intervals over time. In this blog post, we’ll provide a beginner’s guide to time series modeling and its applications in predictive analytics.

What is Time Series Modeling?

Time series modeling involves analyzing time series data to uncover patterns and trends that can help predict future outcomes.

It has applications in finance, economics, weather forecasting, machine learning and more. The primary aim of time series modeling is to create a mathematical model which accurately projects future values based on historical information.

The initial step in time series modeling is collecting and preprocessing the data. This involves cleaning it, eliminating any outliers or missing values, then transforming the information so it remains stationary. Stationary data refers to those instances where statistical properties such as mean, variance and autocorrelation remain unchanged over time.

Once the data has been preprocessed, the next step is selecting an appropriate model.

There are various time series analysis models available such as ARIMA (Autoregressive Integrated Moving Average), SARIMA (Seasonal Autoregressive Integrated Moving Average), and exponential smoothing models. Each has its strengths and weaknesses; ultimately, which one is selected depends on the nature of your data and problem being solved.

What is Seasonality?

In time series analysis, seasonality refers to recurring fluctuations or cycles that take place over an established period such as a week, month, or year.

These patterns are typically caused by predictable and regular changes in weather patterns, holidays, or other events that take place at similar intervals each year.

For instance, sales of sunscreen typically increase during the summer months and decrease during the winter months.

This pattern repeats annually, creating a seasonal pattern.

Seasonality in a time series plot can be visualized as an alternating pattern that occurs at regular intervals. Seasonality is essential in time series analysis, as it helps uncover underlying patterns and trends in data and improve forecasting accuracy. Seasonality can be addressed using techniques such as seasonal trend detection.

What is Stationarity?

In time series analysis, stationarity refers to a property of data where its statistical characteristics remain constant over time — such as the mean, variance and autocorrelation structure of the series. Stationarity can also refer to any state in which statistical properties remain static within an interval.

A stationary time series has several essential properties that make it simple to model and analyze, such as constant mean: The mean of the series remains constant over time.

Constant variance: The variance of the time series also remains constant over time.

Autocovariance does not depend on time: the autocovariance of a time series at any given lag is independent of time.

Non-stationary time series, on the other hand, possess statistical properties that change over time and make it more challenging to analyze and model. For instance, a non-stationary series may exhibit trends or seasonality which causes its mean or variance to shift over time.

What is Autocorrelation?

Autocorrelation in time series refers to the degree of similarity between one series and its lagged version.

Autocorrelation measures correlations between observations of a time series at various points in its history.

Autocorrelation is essential in time series analysis as it helps uncover patterns and relationships among different observations.

A positive autocorrelation indicates that an observation at one time is positively correlated with another at a previous time, while a negative autocorrelation implies a negative correlation between observations at different times.

The degree of autocorrelation in a time series can be measured using the autocorrelation function (ACF), which calculates correlation between time series and their lagged values. The ACF is usually plotted as a function of lag, with the x-axis representing lag and the y-axis representing correlation coefficient.

Seasonal models such as seasonal differencing, smoothing, and ARIMA models can also be utilized.

Applications of Time Series Modeling

Time series modeling is an invaluable tool in data analysis that helps uncover patterns and trends from time series data, such as stock prices, weather information, economic indicators and more. It has many applications; here are some examples:

Finance: Time series modeling is widely employed in finance to forecast stock prices, bond yields, interest rates and other financial variables. Investors rely on these forecasts when making informed decisions about buying, selling or holding financial assets.

Furthermore, time series modeling helps identify trends and patterns in financial data which provide insight into market movements as well as assist with investment strategies.

Economics: Time series modeling is used to analyze and forecast economic indicators such as GDP, inflation, and unemployment rates. This helps policymakers and businesses anticipate economic shifts and plan accordingly. For instance, a government could utilize time series modeling to forecast economic growth and adjust fiscal policies accordingly.

Weather Forecasting: Time series modeling is employed in weather forecasting to accurately predict patterns such as temperature, precipitation and wind speed. By recognizing patterns in data from past observations, meteorologists can make more precise forecasts.

Sales Forecasting: Time series modeling is used in sales forecasting to make future predictions based on past sales data. This helps businesses anticipate demand for their products and plan production accordingly.

Energy Demand Forecasting: Time series modeling is employed in energy demand forecasting to estimate future energy needs based on historical consumption patterns. This allows energy companies to plan production and distribution strategies more accurately.

Healthcare: Time series modeling is employed in healthcare to forecast disease outbreaks, hospital admissions and patient readmission rates. This helps healthcare providers plan and allocate resources more efficiently.

Manufacturing: Time series modeling is employed in manufacturing to accurately forecast equipment failure rates and maintenance requirements. This helps manufacturing companies plan maintenance schedules and minimize equipment downtime.

Traffic Forecasting: Time series modeling is employed in traffic forecasting to estimate traffic volume and congestion. This allows transportation agencies to plan more effectively and allocate resources more efficiently.

Modeling Time Series

Here are three commonly used techniques for modeling time series data.

  1. ARIMA
  2. Exponential Smoothing
  3. Moving Average

1.ARIMA (Autoregressive Integrated Moving Average):

ARIMA is a popular time series modeling technique that draws upon past values to predict future values. It combines autoregression (AR) which models dependence on past values, and moving average (MA), which models dependence on errors from the past. The “I” in ARIMA stands for integration, used to detrend and stabilize data. ARIMA models can accurately capture trend, seasonality, and other complex patterns found in time series data sets.

2.Exponential Smoothing:

Exponential Smoothing is a time series forecasting method that assigns decreasing weights to past observations. The algorithm gives more weight to recent observations and less to older ones, allowing it to adjust according to changes in the data over time. Exponential Smoothing can be applied both to trended and non-trended time series for short-term forecasting needs.

3.Moving Average:

Moving Average is a time series smoothing technique that calculates the average of consecutive observations. This helps remove noise or short-term fluctuations from the series and emphasize longer-term patterns. Moving averages can be calculated for various time intervals such as days, weeks, or months depending on its frequency; the choice of period depends on both smoothing level and ability to capture underlying patterns within it.


Time series modeling is an invaluable tool in predictive analytics that enables businesses and individuals to make informed decisions based on historical data.

It involves analyzing and modeling time series data in order to uncover patterns and trends that can help predict future outcomes.

By employing appropriate models and techniques, time series modeling offers valuable insights into various fields such as finance, economics, and weather forecasting. With this beginner’s guide you can begin exploring this exciting world of time series modeling and its applications today.